Nicola Day is the owner of Advanced Nurse Aesthetics, and she came to Making Media Simple after reaching a point where social media had become one pressure too many. She found it time-consuming and frustrating, so she consistently pushed it to the bottom of the list.

Before we started working together, Nicola would spend hours trying to pull posts together, only to delete them and walk away feeling overwhelmed without posting anything. She knew having an active online presence mattered, but managing it herself simply wasn’t working.

When we started, Nicola’s main goal was straightforward: build a consistent posting schedule, give her content a more polished, professional feel, and find a way of working together that felt easy and low-pressure for her.

Within three months, the results have been fantastic. Engagement on her posts increased noticeably, follower numbers rose, and she saw an almost 50% increase in average monthly appointment bookings, resulting in her being fully booked several weeks in advance.

Her feed now has a consistent look and feel that reflects the very high standard of her work and her experience, and the whole process of staying active on social media has gone from a source of stress to something that practically runs itself.

For Nicola, one of the biggest shifts has been in confidence. She is amazed by how easy the process has become and no longer feels weighed down by the pressure to keep up with her socials.

I took on the exciting challenge of working with a burgeoning local business owner and undertook the task of creating a compelling brand identity for her beauty salon situated in Kilmacolm, Scotland. In addition to this, I assumed responsibility for the continuous management and execution of social media marketing strategies.

The business owner wanted clean, simple and modern branding that reflects the salon and their ethos and values. To meet this vision, I worked in close collaboration with the owner to gain an in-depth understanding of their target audience. From this, I conceptualised and developed a comprehensive suite of branding elements, encompassing the logo, signage, price list, and various other print and digital collateral.

I took charge of establishing and optimising the business’s Instagram and Facebook accounts and continue to carry out ongoing management of these. Through the creation of captivating video content, Reels, Carousels, static images, and engaging captions, I have developed an engaged social media audience and an effective brand touchpoint. The result has been a consistently fully booked calendar for my client, indicative of the success of the implemented marketing efforts.

This multifaceted approach not only elevated the salon’s visual identity but also contributed significantly to its sustained popularity and success in the local market. The salon won two awards within the first two years in business and is generally fully booked several weeks in advance.