Take a look at my work in action…
Taylor Clarke
For the past few years, I’ve had the privilege of working with Taylor Clarke, a distinguished management consultancy firm headquartered in Glasgow with a global reach. My role involves overseeing and enhancing the company’s presence on both LinkedIn and Facebook, ensuring seamless and compelling brand representation.
As part of my work with Taylor Clarke, I actively participate in live events and work to foster direct engagement with their extensive network of consultants. Additionally, I constantly carry out research on new trends and reports in the coaching industry, which allows me to facilitate the creation and curation of content that aligns with the brand identity.
Our primary emphasis has been on LinkedIn, where the outcomes have consistently exceeded expectations. The key performance indicator we closely monitor is engagement, and Taylor Clarke’s LinkedIn engagement levels consistently surpass an impressive 6%. This achievement is in stark contrast to the industry norm, where the average rates for Company Pages seldom exceed 2%. This success underscores my commitment to cultivating a thriving online community and amplifying Taylor Clarke’s impact in the digital landscape.
Emma provides an excellent service. She took the time to understand what our business is about and what we want to communicate to our audience. She undertakes thorough research for posts and provides everything on time with monthly reports on engagement. Very happy to recommend Emma.
Sage
I took on the exciting challenge of working with a burgeoning local business owner and undertook the task of creating a compelling brand identity for her beauty salon situated in Kilmacolm, Scotland. In addition to this, I assumed responsibility for the continuous management and execution of social media marketing strategies.
The business owner wanted clean, simple and modern branding that reflects the salon and their ethos and values. To meet this vision, I worked in close collaboration with the owner to gain an in-depth understanding of their target audience. From this, I conceptualised and developed a comprehensive suite of branding elements, encompassing the logo, signage, price list, and various other print and digital collateral.
I took charge of establishing and optimising the business’s Instagram and Facebook accounts and continue to carry out ongoing management of these. Through the creation of captivating video content, Reels, Carousels, static images, and engaging captions, I have developed an engaged social media audience and an effective brand touchpoint. The result has been a consistently fully booked calendar for my client, indicative of the success of the implemented marketing efforts.
This multifaceted approach not only elevated the salon’s visual identity but also contributed significantly to its sustained popularity and success in the local market.
I have been working with Emma since I opened my new business in October 2023. She has been a massive support from day one, helping with branding and all aspects of social media.Emma has been extremely supportive of all my ideas for social media and has helped me create some very eye-catching content.
She is very approachable and always available with ideas to support my business. I look forward to continuing to work closely with Emma.
More Results…
Some of my clients are a little shy and don’t want to be featured here, so here are some more general results I’ve achieved…
- I create Reels that consistently reach thousands of viewers organically
- I’ve increased my client’s Facebook Page Reach by over 800% organically
- I create engaged communities of raving fans who consistently buy my client’s products or services
- I use clear branding and a consistent tone of voice, whether working with B2B or B2C clients
- I’ve grown Follower counts by over 500% organically
- I create SEO-friendly content that helps businesses achieve the top spots on search engines like Google
- I increase clicks to my client’s websites
- I create email marketing campaigns with an open rate of almost 40% consistently when industry norms are around 22%
- I create written and social media content that’s shareable and valuable and makes people want to learn more about my client’s products and services
- I consistently receive fantastic feedback from my clients, many of whom I’ve worked with for many years and have fostered great working relationships with
